 Sydney Morning Herald | Olympic viewing: NBC sets record with opening ceremony ratings Washington Post NEW YORK â€" A look at media coverage of the London Olympics: An opening ceremony from the mother country with a Beatle, a queen and Mr. Bean proved irresistible for viewers in the United States, with a record-setting 40.7 million people watching NBC's ... EYES ON LONDON: Swimmers remember a champion NBC draws ire for not streaming ceremony London Olympics opening watched by record 40.7 million Americans |
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